Ever since the web came into existence, online marketers have come up with new strategies to meet new demands of audiences, search engines, business owners, etc. Link building had emerged as a success formula for most. The higher number of good links, the better rankings a site would achieve. Earlier in the day, SEO and Social Media were considered separately, but now they are grossly dependant on each other with the latter assuming the form of a search engine.
The approach of major search engines like Google has changed and the focus has shifted to users in terms of what they need, what they are looking for, one on one interaction, etc. This is one of the major reasons that given rise to a burgeoning social media with several sites providing platforms to become social! Here are a few reasons why businesses cannot afford to ignore social media anymore and why they need to reinforce their presence in the ‘Social’ circuit!
- Link Building
Earlier link building was considered the most powerful tool for SEO with sites clamoring for links in high authority websites to gain a trustworthy online reputation. Though the importance of this kind of link building has diluted, links being shared on social media are hot! People look forward to useful valuable content on social media which they eagerly lap up encouraging content marketing as a major factor for online success.
- Effective content marketing through sharing
When you have a prominent presence on social media, you gradually gain audiences for your posts. These followers closely follow everything that you post on various networks and also tend to share them. This makes content marketing very easy for you. You can also add blogs on social media, add simple social buttons to facilitate ease of sharing for your niche. All visitors may not become a customer, but you can be assured of gaining popularity.
Here is a blog post on best social media marketing practices for businesses: http://www.gwebpro.com/best-social-media-marketing-practices-for-businesses/
- Fastest way to build an online presence
Being actively present on social media is the best way to gain an online presence and also the best way to get noticed by prospective customers. Social media is very dynamic where people are interacting all the time. If you are active, you are social which means that you have to post optimally to make maximum impact. The key is in being sending out the same message consistently.
- Social media helps in increasing traffic to a website
Social media is real and you can get instant results. When you make a post about your products, services and company you can be sure of increasing traffic to your website. There is no scope for anything fake in social media because everything here is real time. People reading and interacting on your posts are real and are genuinely interested. So if you are able to strike the right chord with your audiences, then half the battle is won for you!
Social media is the new search engine. People often search various networks to check out trending topics instead of going to a search engine which has even prompted technological giants to enable searches through their existing platforms.