Many new online businesses have chosen to make their websites mobile-friendly in order to boost traffic and turn potential clients into future customers. Although some of them have attained success, others have missed out this great opportunity of making websites responsive and get more visitors. Soon, web pages with an application will be easily searchable as pages on websites and mobile-based companies will be able to compete with websites through searches. Search Engine Optimization or SEO will show the most recent changes that are taking place almost every day.
The biggest and most popular search engine, Google has brought several changes to improve on search quality. However, the successful SEO strategies have not changed till date. These SEO strategies include building algorithms, writing blog posts and paid links.
Time has changed – The past, present and future
Google is working to combine search engine with Android operating system. The biggest search engine, Google has released various changes such as deep linking, app indexing and Google Now On Tap in the last few months. Some tools have been created to make it easy for application developers to incorporate new technologies. These changes indicate that users can look for app content from Google search and push app content in Android operating system. Apple has recently declared its search engine that will launch with iOS 9. Users can search for content directly from their devices by means of Safari search and Spotlight.
These changes indicate that Apple and Google are working together to move searches from web to your device. They are also working to make app content easily searchable as web page.
Best products will rule over SEO – Is this true?
Google has encouraged webmasters to build great products for the growth of SEO. However, the companies that have effective PR and best marketing rank higher than the ones with best products. As a result, it is common that new products that have arrived in the market will have to fight with well-established competitors to be found in search results.
This is something very difficult to resolve because if a visitor leaves a website, search engine will not be able to track whether the user had a good or bad experience. The new search algorithm of Apple will take into consideration certain factors like when you want to engage yourself with some content. One of the most important factors for Apple’s ranking is engagement that will become important with time. For example, if anyone searches for a particular recipe, then Apple can track which recipes have been clicked the most and the recipes people use the most. These changes mean that the content written in the best way will win and startups that have new products can compete with larger competitors.
The winners of new SEO will be able to search easily and find out the best app content at the suitable time and place.
About Author: This article is written by Methew Heden on behalf of SEO Edmonton. He is a professional writer who have vast experience in writing blog and articles on different subjects.